Maserati has always been one of my favourite brands and to be asked to take over their GB Instagram account was an absolute honour. I prepared images for a month’s takeover and wanted to showcase different techniques as well as a variety of locations and styles in order for the audience to get a feel what being an automotive photographer is like.
The shoot details.
For this shoot it was important to me to show variety and some different styles. Normally I will try to make a set all have the same look and feel so they are consistent, but for this shoot I wanted to illustrate how experienced photographers can use different styles in different situations to create many moods. It was challenging but I feel happy with how the final images turned out.
At the time of the shoot we were approaching Autumn so I really wanted to get some of the fall colours into one of the locations, so I chose a tree lined road where I could do some tracking shots and also some statics of a couple of the car details. I also wanted to put the car into an environment which was a contrast to its luxury design, so also shot in a disused warehouse.
“When I plan a shoot, I always have a vision in my head of what I want the final images to be like when I complete them…”
Grading and colour in post processing is something which is extremely important to the final image and something I’ve worked extremely hard on to get right. When I plan a shoot, I always have a vision in my head of what I want the final images to be like when I complete them, and the autumn shots of the Levante are the ones that I feel have got closest to what I wanted to achieve since I began shooting. I try to pick a colour palette in advance and think about the colour of the vehicle, the style of the location and how the season and environment will affect the mood of the picture. Sometimes it will take a lot of work in post production to achieve the results I want, but I find it’s always worth it.