Smart approached me to shoot their (at the time) new EQ Nightsky edition in a series of images for social media. This time the aim was also to get a model involved to get a couple more lifestyle shots as well as the usual shots which focused on the car. London is the perfect environment for the Smart EQ and it was the perfect little car to nip around the streets to each location, however the only limitation was luggage space – my models had to have some of my kit on their laps throughout our journeys!
The shoot details.
Shooting in London (if I’m honest) is very difficult. It provides amazing opportunities and iconic locations, but it is busy, places to park are limited and of course there is always someone waiting to get in the way of your shot. I’ve got to know London pretty well over the years as I live relatively nearby and lots of clients want to shoot there, but it’s always cool to find new spots.
I wanted some vibrant colours and graffiti to contrast with the deep black paintwork of the car, so I headed to Shoreditch where I was able to find this amazing piece of geometric street art near a hotel who were kind enough to let me use it as a backdrop. I was also able to shoot outside a coffee shop I used to frequent a lot – I guess it paid off spending all that money on lattes…
“With electric cars, meticulous planning is everything.”
At the time, shooting this car was tricky not because of the locations or the weather (which was inclement to say the least) but because being reliant on charging points makes travelling between locations difficult. I remember arriving at the first location with 6 miles left on the range of the car, which made for some nervous times on the way to the next charging point. With electric cars, meticulous planning is everything. You’ll need more time as you’ll be waiting for the vehicle to charge between locations, so make sure you factor this in. Thankfully we had a good coffee house to pass a bit of time in…